Maven's Minute - May 2009

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say what? May 2009   Some friends and I have a running joke that marketers just make up words & phrases to confuse customers into hiring them. It's time for some definitions ...and before you get upset with the simplicity of the definitions - I'm not trying to be Websters here, just a light FAQ... and hopefully a little dose of reality in this crowded and cloudy marketing verbiage: Social Media = any kind of media that creates a social or community experience for the audience. Facebook lets people do this by sharing photos and videos and news with their friends. Social Networking= using media that creates a social or community experience for the audience to network, typically for business use.   Online Community = a site online that allows users to create a personal profile and interact with other users online. The interaction is often meant to simulate real-life interactions - originally for people in different locations to stay in touch. Examples are Myspace, Facebook, LinkedIn.   New Media or Emerging Media = The exciting (and confusing) part of technology advancement is we don't always know what to call it. That's this stuff. Currently this includes social media, online communities, mobile marketing, and a bunch of new tools and platforms we're learning how to use. Twitter = (online community) a tool for posting 140 character conversational tidbits to your community... what's the point? Twitter users count on each other to provide news and relevant information, blog posts, and other minutiae. It's more often referred to as the new news feed.   Want more? Check out the blog for more Definitions and Explanations   TECH LOVE OF THE MONTH The Flip Mino   This little video camera has a tight little package that is just super cute (sorry, I like great packaging) and takes great videos that are all the right size for uploading to the web. Try it. You'll like it. www.theflip.com      GOINGS-ON (click title to view the event)   MAY 30 Comedy Chemo Benefit Show email tshaw265@cox.net for info   JUNE 3 Social Media for Business: Using LinkedIn to Grow   JUNE 6 OCTANE: Thirsty Firsty's Mixer   JUNE 9 BIW Final Spring Meeting   JUNE 16 SCHB Presents Beauty Biz Career Workshop   JUNE 16 AccessEN.org Dinner Event   JUNE 17 Social Media for Marketing: Using Facebook and Twitter    JULY 8 Financial Women International OC   JULY 18 Eli Home Caribbean Mid-Summer Night New Releases: SOCIAL MEDIA POLICIES FOR EMPLOYERS: Rebiz Works and Rutan & Tucker have teamed up to assemble a standard for employers on social media employee policy; complete with a series of seminars, a sample policy, and an ebook. Tentative Release July 15                                                Reserve Your Copy   WHEN TO FIRE YOUR MARKETING TEAM: (free ebook) In a time when many business owners are facing layoff decisions, this inflammatory look at the marketing department's highs and lows gives you a reality check for your marketing staff, and a guideline for when to draw the line. Tentative Release June 15                                                Reserve Your Copy     Click Here To Forward This Message To A Friend   Rebekah King | Social Media Maven  www.rebizworks.com | rebekah@rebizworks.com

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Join Me at the Eli Home Poker Night Next Month

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SMOKIN' ACES POKER TOURNAMENT **LAST CHANCE TO REGISTER TO PLAY AT $75**
	Until Friday March 27th you can register poker night with $25 off Call Tami Galloway today at 714-300-0600 or email tamig@elihome.org to get the savings! This event takes place April 24th and is a fun night of poker, cigars, food & beverage at the Hotel Menage in Anaheim. This year we'll be joined by the NFL ALUMNI ASSOCIATION of Southern California, with several Alums scheduled to appear. Click here to register for the event Even if you aren't a player, we've got fun for you! You don't have to be poker pro to have fun at this event: Cigar lounge hosted by Cigar Guys Silent Auction hosted by Athletes helping Kids Raffle items including beauty, spa, sports, and other prizes Delicious food & drink Great socializing with other supporters and volunteers. And don't forget Hotel Menage has offered us discounted room rates of $89.  COMING EVENTS:   May 2 - NFL Alumni Day at the Races July 18 - Caribbean Night Sept 20-21 - NFL Alumni Golf Tournament Oct 9th - 2nd Poker Night of the year Dec 10 - Black & White Ball
1175 N East St. Anaheim CA 92805 | (714) 300-0600
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rebekah's marketing maven newsletter

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fresh Feb 2009 [kiss] one of my favorite acronyms has always been k.i.s.s. Keep it Simple, Stupid something we're reminded of often   DON'T OVERDO IT... You know who you are, and what you are selling, but do we? It's easy to tell the biz owners and salespeople that feel they must "educate" their customers before making the purchase. This "educating" often turns what should be a 30-second commercial or introduction into a 90-second or (even worse) 5 minute explanation... the handshake becomes a hand-clasp and pretty soon the person your talking to starts sweating and looking for the door.  Don't worry - I've been there too. In fact, we all have (come'on, admit it!).  Educating your customers comes after they become your customer, not when you are shaking the hands of strangers at a networking event. What we need is a quick snapshot of who your prospects are, if we are to have any hope of recommending one or two of our colleagues to you. So keep it simple, stupid - tell me your name, your company name, and the simple-est explanation of what you do that you can possible come up with... how do you know if you've got it? If you can tell the neighbor's 6th-grader what you do in 3 sentences or less and they get it - or ask you more about it - then you've hit the mark. An example: my buddy Lesley Sattin over at monkeyjoespeak introduces herself as someone who does "stuff with your logo on it"  Doesn't get much more simple than that, does it?    TECH LOVE OF THE MONTH No one cares about hosting until they are either a) evaluating budgets or b) sitting on hold with their hosting firm ...for hours   unless you have oissite.com - these guys take care of all my charity sites, client sites, and even the soon-to-be-launched rebizworks.com site. They're LOCAL. i love em. i brag.   www.oissite.com      GOINGS-ON     FEB 18 secrets to doing biz in india & usa   FEB 25 how to use linkedin for biz   FEB 26 selling in a down economy   FEB 26 killer merchandising: 5 killers and their cures    MAR 6 golf breakfast @ strawberry farms   MAR 11 come golf w/ me @ 6:30am   MAR 11 how to use facebook for biz   MAR 26 ICC web clinic: setting up facebook, linkedin, and google analytics Recent Reading: OMG, I LOVE FLOCK: This isn't a book - it's my latest browser-iffic find that lets me view my social media profiles AND my rss feeds all at once. (thanks Paul Arc for hookin' me up!)   OCBJ: Okay this might be kinda stupid, but I got the 6-week subscription to OCBJ and am lovin' knowing what's going on in my biz neighborhood...   the trick to getting it ALL done is dovetailing try finding FRESH new work + clients  like golf or going to mixers  or facebooking  or sports games or charity dinners    Forward this message to a friend... if you dare   Rebekah King | Social Media Marketing Maven  www.rebekahking.com | maven@rebekahking.com

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